Wade Winfrey, The American Jedi, gripping a war hammer
Wade Winfrey · The American Jedi

Forge the man
you answer to.

Fitness and sobriety coaching for men, from a Marine veteran and father who lives the standard he teaches. Strength, discipline, and a sober mind.

Apply for coaching → Shop the armory
Marine veteranFatherFitness coachSobriety advocate
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StrengthDisciplineWarrior mindsetResiliencePerseveranceSavagery under controlManhood with leadership
1-on-1 fitness coachingCustom workout programsNutrition & habit coaching1-on-1 sobriety coachingGroup sobriety supportAccountability & mentorshipOne-time consultations
The armory

Wear the standard.

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T-Shirts

Heavyweight daily drivers. Crest on the chest.

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Pump Covers

Oversized cut. Warm up in it, peel it off, go to work.

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Hoodies

Embroidered crest. Built for cold garages and early starts.

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Crewnecks

Clean front, mark on the sleeve.

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Tanks

Cut for training. Nothing in the way.

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Shorts & Joggers

Train in them. Live in them.

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Snapbacks & Beanies

Single-color embroidered mark, front and side.

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Gym Bags & Shakers

Carry the standard with you.
See the full armory →
Wade Winfrey
Wade Winfrey · United States Marine Corps veteran
The man behind it

Savagery
under control.

The Marine Corps taught Wade discipline. Fatherhood gave him purpose. Fitness and sobriety keep him in the fight. Every day he shares that with more than 130,000 people: discipline, strength and real talk, no filter.

  • 01
    Discipline

    Earned in the Corps. Do the work when nobody is watching and nobody is clapping.

  • 02
    Purpose

    A man needs something to carry. Family, mission and the people counting on him.

  • 03
    A sober mind

    Clear head, steady hands. Strength means little if you are not in command of yourself.

Follow on Instagram →
What I coach

One code. Two fronts.

Fitness · 12 weeks · For men

The American Jedi Training Systems

Twelve weeks to rebuild the body and the man running it.

  • 1-on-1 coaching and weekly accountability
  • Custom training built around your life
  • Nutrition and habit guidance
  • Meditation and breath work
  • Reading assignments for the mind
See the system →
Sobriety · 1-on-1 and group

Sobriety coaching

For men fighting substance abuse who are done fighting it alone.

  • Regular check-ins and straight talk
  • 1-on-1 coaching
  • Group support with other men
  • Accountability that does not flinch
How it works →
Mentorship

Accountability & mentorship

A man in your corner who tells you the truth and holds you to your word.

  • Standards set together, then kept
  • Direct access between sessions
  • Leadership at home and at work
Apply →
Single session

One-time consultation

One call. A clear look at where you stand and what to do next.

  • Training, nutrition or sobriety
  • Honest assessment, no sales pitch
  • A plan you can start that day
Book a consultation →
Earned, not given

Real talk.
Real work.

Wade built his following the same way he coaches: showing up daily and saying what he means. The first class of The American Jedi Training Systems is forming now. Their results get posted here as they earn them.

  • 130K+Following on Instagram
  • 12Weeks in the system
  • 1-on-1Coached by Wade directly
See results →
Your move

Answer the call.

Tell Wade where you are and where you want to be. If it is a fit, you get on a call and build the plan together.

Apply for coaching → Follow on Instagram
broadswordathletes@gmail.com